The is designed for students seeking knowledge and skills in marketing function, including consumer behavior, promotional strategies, market research, and more. In addition to giving you broad exposure to the basic elements of marketing, the minor is an excellent preparation for an MBA program, or a career in marketing.
Required Courses
- Introduction to Marketing Management (3)
- Consumer Behavior (3)
- Elementary Statistics (3)
- Managing Market Strategies (3)
Selectives
Choose two (2) from the following courses:
- Digital Marketing (3)
- Professional Selling (3)
- Promotional Strategies (3)
- Marketing Research (3)
- Marketing Channel Management (3)
- International Marketing Strategies (3)
- Customer Relationship Management(3)
Total - 18 Hours